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Buy and Hold: The Cheaper, Greener Strategy Print E-mail
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Automotive - Buy
Written by Omie Ismail   
Thursday, 22 October 2009 00:00
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Buy and Hold: The Cheaper, Greener Strategy
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Car manufacturers have huge problems these days.  It isn't just GM or Chrysler either, its every major automaker.  The biggest problem they have is that the models they build are very durable and can can last for a very long time.

How the world ever decided that that people should buy a new car every 3 or 5 years is beyond me. Do you trade in refrigerators that often? lawnmowers?  men's suits?  I can understand the temptation of embracing new technology and exchanging your laptop every few years, but a car? As a technology enthusiast, I can even sympathize with the guy drooling over the 60 inch HDTV. But, with the possible exception of hybrids, car technology hasn't made any quantum leaps in the last 15 years.

So what are the rational reasons that someone needs to buy a new car every 5 years?

Most new car buyers are not just buying - they're getting rid of their old ride. Now there might be sound rational reasons to dump the old bird, but if you are trading in your car every 3 or 4 years, there are only several rationale reasons:

They bought a lemon. Unless they purchased the vehicle from a shady used car dealer, new cars pass through some very stringent quality control and a lot of the manual assembly has now been automated. So human error or negligence have been drastically reduced. Back in the 70s and 80s, poorly manufactured cars and primitive technology made for a lot of lemons.  Not so today.

A life change. Single guy buys two door Camaro - Girl falls in love with car - Triplets arrive seven months after the wedding - Girl falls in love with minivans.  'Nuff said.

High Mileage.  After driving 30,000 miles a year, the commuter car is requesting a change of ownership to some nice old lady that will drive it gently once a week.

Switch to a more fuel efficient car. One of the things that amazed both economists and car manufacturers was how quickly consumers dumped their four wheelers when gas went north of $4.00/ gallon. If there was a single reason for the decline in the fortunes of the auto industry - it was there failure to anticipate consumer reaction to such a sudden surge in gas prices.

Any of the above are sound, reasonable rationales for why some people might want to abandon a car before it reaches its fifth anniversary.  But the reality is that emotional factors drive the impulse that drives many people to abandon their relatively new car every three or four years.

They feel that they need to for status, personal satisfaction, or they have the impulse to get a shiny new model.

Yep, bottom line is people associate their personal value with what they drive and a 7 year old car just doesn't look good.  Amazing, especially considering that many men will often wear suits that are nearing double digits.

Fortunately, there is a way to maintain your self-esteem and keep your car long after the loan payments have dissappeared?  It's actually quite simple - buy the car that you really love and hold it for 10 plus years.  That's right, I am going to advocate you go over-budget and get the car that promises ever-lasting happiness and eternal youth - even if the monthly payment seems a little bit high.

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