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Hey, if you are like us, you love ice cream. Nothing better than getting a nice half gallon of Breyers, Dreyers or whatever your favorite brand might be. And its amazing that over time, the price of ice cream, at least when its on sale, hasn't really gone up that much. Ever wonder why? Well, you might want to take a closer look at the package because its not a half gallon any more. That's right the executives at places like Unilever which owns Breyer's decided one day that the way to churn out more profits is to give you less product. First they moved from the standard half gallon size (2 quarts) to 1.75 quarts, a 12.5% reduction. Then that wasn't enough so they dropped it again to 1.50 quarts, a whopping 25% reduction from the original size. They apparently were pretty smart in doing this because most of America didn't notice. Perhaps that's why they did it in two stages, so that it would be tougher for us to distinguish.
Think that's the only thing in the grocery store that's shrunk? Think again! Tomorrow we will cover a whole host of grocery items that have shrunk at your expense. So when you think you are getting a deal, you might be surprised how they have been able to pull one over on you.
For more ways on how to save at the Grocery Store, read: Groceries: How to Save Big without Coupons
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